the price of beef. This brings an adverse impact on Korean cattle farmers’ income and challenges the sustainable
development of beef industry. Exporting beef is an effective way to solve this problem. The FTA between South
Korea and China will open up the two countries’ beef markets and create more opportunities for Korean beef to
access the Chinese market. China is a large player in cattle raising with vast resources, but its feeding model is
mainly small-scale and based on traditional methods. After 2000, the number of cattle raised by the Chinese has
consistently decreased. In terms of variety, production and technology, China still lags far behind developed
countries. Furthermore, the quality of Chinese beef is of a lesser quality. With the strengthening Chinese economy,
the standard of living has increased amongst its population. This results in more beef being consumed than pork. In
particular, during the 21st century the demand for higher quality beef has seen rapid increases, and thus the price
increases in line accordingly. This has resulted in foreign-reared beef entering the Chinese market. With this in mind,
Korean beef can maximize the opportunity to enter the high-end market to satisfy demand. This paper will analyse
the current development and future trends of China’s beef industry and, considering the market and consumption,
promote a strategy for the Korean beef to enter the mainland China and Hong Kong beef market.
6이병오(육우).pdf
