Article Info 제28권 1호 강원 농업생명환경연구 Vol.28, No.1, pp.35-42, 2016
Title A Study on the Determinants of Consumption to Low-carbon Agricultural Products
Author Lee, J. H.1 and B. O. Lee2*
Institutions 1Crop Research Division, Gyeonggi-do Agricultural Research and Extension Services, Hwaseong 18427, Korea
2Department of Agricultural and Resource Economics, Kangwon National University, Chuncheon 24341, Korea 
Abstract In recent years, green consumption have been accelerated to be more increased for the better. for the reason, this paper focus on boosting consumption of the low-carbon agricultural products (LCAP). In order to analyze consumption patterns and attributes, such as price, attributes of agricultural products, confidence of LCAP’s certification and etc. This study was based upon the survey regarding consciousness situations of 300 consumers at Seoul, Gyeonggi and Incheon Areas using mail survey. The study found that the consumers' expenses for LCAPs vary depending on price, taste, freshness, friendly environment, the interest in the health of the family and confidence of LCAP’s certification. Results show that the premium value on low-carbon agricultural products is estimated to be 125.6 won, which is price more than the market price. As we saw in consumers' awareness of LCAP, we need to redefine principles and standards what we review the equivalence between environment-friendly agricultural products and the low-carbon agricultural products.
Keyword Consumption model, Equivalence, Low-carbon agricultural products
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